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"I talk to my AdFarm colleagues in Calgary, Kansas City and Fargo and they're always searching to find young, inspired communications talent.  I tell them about the quality and quantity of young ag communications students we have here in Guelph and they are truly envious."

Bernard Tobin
AdFarm, Guelph

 
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Boots, buckles and excellent editing
Written by Rebecca Hannam   
Friday, 26 March 2010
Members of CanACT, the Canadian Agricultural Communicators of Tomorrow at the University of Guelph visited Oklahoma State University (OSU) recently and learned that Oklahomans are proud of more than just their boots – their agricultural communicators are in style too!

The trip was made possible through a campus exchange inspired by the National Agricultural Communicators of Tomorrow (ACT) program and I was honored to represent Canadian agriculture as a participant.

Our trip began with introductions to the faculty and students from the Department of Agricultural Education, Communications and Leadership. We learned a lot about OSU Cowboy spirit and toured their beautiful campus.

One of the most impressive aspects of their undergraduate program is the result of a capstone course taken by seniors in their final semester, the Cowboy Journal magazine. The magazine is published bi-annually and each article, advertisement and layout is created by students.

A major goal of our trip was to learn about farming practices and communication techniques in rural Oklahoma. We were indeed able to learn a lot about many aspects of American agriculture and brought home many interesting facts and new ideas from our southern neighbours.

One of the most eye-opening farm tours was to Lazy E Ranch in Guthrie, OK. Lazy E Ranch is a world leader in horse breeding and breeds over 900 mares each year. We were able to meet with Sarah Gammil, a communications specialist at Lazy E, who told us about her career journey in agricultural communications and the responsibilities of her current position.

Sarah works on writing, advertisements and promotional materials for horse sales at Lazy E Ranch and also communicates with their clients on a weekly basis. Sarah credits her education in writing for her career success.

“If you can write, you can do anything in any kind of business,” Sarah told the student group.

As young communicators, it was interesting to learn that some Oklahoma farms and ranches offer communication staff positions, unlike the size of farms we are accustomed to here in Ontario. The OSU students were also able to make connections with Sarah that could lead to future internships.

The OSU ACT chapter also booked tours of the Cowboy Hall of Fame and other museums in our itinerary so we were able to get a complete cultural Oklahoma experience.

Student agricultural communicators from OSU will be visiting the CanACT club at the University of Guelph in early March. Stay tuned to Food and Farming Canada for another post about this part of the trip!

Rebecca Hannam was raised in a farming family and is now a member of the Ontario Agricultural College Class of 2012 at the University of Guelph. You can find Rebecca on Twitter @rebeccahannam.

 

Last Updated ( Monday, 29 March 2010 )
 
First Impressions: Adding a new dimension to business etiquette
Written by Amanda Brodhagen   
Sunday, 31 January 2010

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First impressions are everything when you are striving to establish yourself as a new comer in the realm of business. The Canadian Agricultural Communicators of Tomorrow club that provides professional development opportunities to students at the University of Guelph hosted its Third Annual Etiquette Dinner this past week. It featured professional etiquette trainer and owner of Etiquette Advantage, Jodie Beach. Beach flew from Iowa to teach more than 30 guests how to dine properly in a business setting. The guests included students from the Ontario Agricultural College, alumni, and industry sponsors. Etiquette is essential in any social setting especially business. But it does not come naturally, as Beach puts it “no one was born with an etiquette gene,” and that is why it is good to learn.

Etiquette Tips:

  • When you sit down to eat your meal, the first thing you should do is put the napkin in your lap
  • If you order a drink and it comes with a straw, remove the straw
  • If you are having trouble knowing whether a drink is yours or your neighbour’s, an easy tip is to put your index finger and your thumb together and see which letter of the alphabet they form. Your right hand should form the small letter (d), meaning drink, and your left hand should form the small letter (b), for bread
  • When eating bread, you should put butter on the side of your plate, and then rip a bite size piece of bread, one at a time, and butter that piece
  • When you have more than just one fork and knife at a table setting you always start from the inside out
  • When holding a wine glass hold it by the stem, this helps keep the temperature of the wine just right -If you invite someone out to dinner-you pay!

Business Attire:

Men:

  • Your socks should match the colour of your pants
  • No clip on ties
  • Your tie should end at the top of your belt line

Women:

  • Top and bottom should be the same colour
  • Long sleeves is the most empowering look
  • Camisoles are a form of lingerie, and should not be worn underneath a business jacket

 

Last Updated ( Monday, 29 March 2010 )
 
OSU’s pride and joy: Agriculture communication students produce magazine
Written by CanACT   
Monday, 29 March 2010

OSU’s pride and joy: Agriculture communication students produce magazine

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CanACT members proudly displaying the Cowboy Journal Magazine

The University of Guelph’s Canadian Agricultural Communicators of Tomorrow Chapter (CanACT) embarked on an exchange program with Oklahoma State University’s Agricultural Communications Chapter during reading week. Not only did I learn about the activities of their chapter but also about their agricultural communications’ undergraduate degree program. This was of special interest to me because the University of Guelph does not currently offer an undergraduate program in agricultural communications.

One of the courses that all of their fourth year students are required to take in order to graduate is called “capstone for agricultural communications.” This course is designed so that the students can demonstrate the knowledge that they have learned throughout their degree program with the creation of the Cowboy Journal Magazine. This magazine is the pride and joy of the agricultural communications graduating class and they made sure that each of the visiting CanACT members left home with a copy.

 

Last Updated ( Monday, 29 March 2010 )
 
Agricultural communications exchange
Written by CanACT   
Monday, 29 March 2010

Agricultural communications exchange

Over this past week, the Canadian Agricultural Communicators of Tomorrow (CanACT) club from the

University of Guelph, welcomed Oklahoma State University’s Agriculture Communications

students to Southwestern Ontario. This was part two of an exchange initiative between the two

universities. The focus of the exchange was to learn about agriculture communications similarities and

differences between Canada and the United States. Building future rural leaders who understand the

relations between Canada’s biggest agricultural trading partner, the United States, is vital if we want

to maintain strong ties to the industry. The CanACT club is fortunate enough to have friends in

 agriculture who understand the importance of this educational exchange. A big thank you to six

sponsors who supported this initiative: The Ontario Cattlemen’s Association, The Grain Farmers

of Ontario, Dairy Farmers of Ontario, OAC Alumni Association, Student Federation of the

Ontario Agricultural College, and Kubota. The CanACT students will be communicating their

experiences in several upcoming media publications including the Ontario Beef magazine.

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Oklahoma State University's Agricultural Communicators of Tomorrow exchange group learning about dairy genetics
 

Last Updated ( Monday, 29 March 2010 )
 
Students communicating about agriculture win first prize
Written by CanACT   
Monday, 29 March 2010

Students communicating about agriculture win first prize

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This past weekend, the Canadian Agricultural Communicators of Tomorrow (CanACT) Club and the Students Promoting Awareness of Research Knowledge (SPARK) collaborated to create a display entitled “Students Communicating Agriculture.” The display was showcased at the College Royal. College Royal, a tradition at the University of Guelph since 1925, is the largest student-run open house in Canada. Over 60 clubs participated in the Open House weekend providing displays to inform the public about their club and how they are serving the student body. The judges were impressed by the various displays but CanACT was awarded first prize for best Ontario Agricultural College club display.

Last Updated ( Monday, 29 March 2010 )
 
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